Review generation is a powerful way of generating content and social proof.
Think about it – when you’re looking for a new restaurant to try, what do you do? You probably head to Google and search for something like “best sushi in town.” What comes up are a series of local listings with customer reviews. If the top-rated restaurant only has two stars and terrible reviews, you’re not very likely to dine in.
But if the restaurant right down the street has raving reviews, you’re more likely to check it out.
The same goes for other businesses like plumbers, electricians, mechanics, etc. People want to know that they can trust the businesses they’re working with, and one of the best ways to do that is through customer reviews.