SEO Trends in 2023: Proven Strategies from an Idaho Digital Marketing Agency | Findable
As small businesses continue to compete for visibility on search engine results pages, it’s essential to be well-informed about the latest SEO trends and strategies. In this article, you’ll get exclusive insights from an Idaho digital marketing agency called Findable on how small businesses can stay ahead of their competition with a full-strategic organic SEO approach in 2023.
Nowadays, small businesses need to focus on optimizing their websites with proper keyword research and content creation while also engaging customers through social media channels and leveraging reviews to build trust. As such, small business SEO is more important than ever if you want your website to stand out amongst the competition when potential customers search for relevant terms you need to stay on top of trends. Here are some tips to get started:
3 Tips from an Idaho Digital Marketing Agency on Organic SEO Strategies
1. Leverage the power of user intent:
In order to be successful with SEO in 2023, small businesses need to focus on understanding user intent when creating content and optimizing their websites. This means small businesses should look at what people are searching for when they land on a website and create content that answers their questions as opposed to simply trying to rank for a certain keyword.
2. Optimize website structure:
Small business SEO also requires small businesses to pay attention to how their site is structured so it’s easy for Google and other search engines to crawl the site and index pages quickly. This includes having an effective URL structure, proper interlinking between pages, using descriptive page titles & meta descriptions, etc.
3. Pay attention to local SEO:
Local SEO is becoming increasingly important, especially for small businesses that depend on foot-traffic and a local customer base. Small businesses should be optimizing their websites with relevant location keywords, setting up a Google My Business page, and leveraging reviews left by customers on sites like Yelp & TripAdvisor.
All in all, small business SEO in 2023 requires small businesses to have an effective strategy that leverages the power of user intent, optimizes website structure, and pays attention to local SEO tactics. By following these tips from the best Idaho digital marketing agency you can ensure your small business succeeds with organic SEO strategies this year.
Keyword Research & Content Creation
In order to stay ahead of the competition small businesses need to be aware of how important keyword research and content creation is for SEO in 2023. Keyword research should focus on providing useful, relevant information that people are actually searching for as opposed to trying to rank for generic terms. Content needs to be created regularly and with a specific goal in mind so it’s easy for Google to understand what topics you’re covering and where your site fits into the search engine results pages (SERPs).
And when creating content small businesses should also keep in mind user intent; make sure each page or post answers a specific question potential customers might have about your products or services. By focusing on keyword research & content creation small businesses can stay ahead of the competition and reach their target audience on search via a multi-platform approach.
Boosting Visibility Through Social Media Channels
Additionally, small businesses should also be leveraging social media channels to boost their visibility on search in 2023. This means small businesses need to have a presence on all the major platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube etc.) as they are often used by potential customers when researching products and services. Small businesses should focus on optimizing their profiles with relevant keywords and creating content that is interesting and engaging for users.
They should also look into running ads on these platforms to reach new audiences or retarget previous visitors who haven’t converted yet. When done correctly small businesses can use social media channels to generate more leads & conversions while also pushing their website up in the SERPs as more people start searching for them online.
Leveraging Reviews for Increased Engagement and Trust
It’s no secret that reviews are a necessary part of small business success in 2023. Reviews help small businesses build credibility and trust with potential customers, which in turn can lead to increased engagement, website traffic, and conversions.
Small businesses should be leveraging reviews from sites like Yelp & TripAdvisor by adding them to their website or linking out to the reviews on external sites. They should also encourage current customers to leave reviews on these platforms as they are an important signal for search engine algorithms when determining rankings. Furthermore, small businesses should respond to both negative & positive reviews as this helps build brand loyalty and shows potential customers that your small business cares about customer service.
By taking advantage of reviews small businesses can completely surpass their competition and grab valuable user-generated content to use in additional marketing efforts.
Consistency with Link Building & Press Outreach
Finally, small businesses should be consistent with their link building & press outreach efforts. Links are a major factor when it comes to SEO in 2023, as they help small businesses increase visibility on search engines and build trust with potential customers.
Link building can be done by establishing relationships with other small business owners and organizations related to your industry or niche. You should also look into submitting press releases or guest blogging which is an effective way to get backlinks from authoritative websites. When done correctly small businesses can see an increase in website traffic and conversions as more people start to discover them online.
By following these tips small businesses can stay ahead of the competition and reach their target audience on search via a multi-platform approach.
Wrapping up small business SEO advice for success in 2023
Small businesses need to have a full strategic approach when it comes to organic SEO and they should be leveraging social media channels, optimizing profiles with relevant keywords, creating content that is engaging and interesting, running ads on these platforms, taking advantage of reviews from sites like Yelp & TripAdvisor, and being consistent with link building & press outreach efforts. By following these tips small businesses can stay ahead of the competition and reach their target audience on search via a multi-platform approach. With the right strategy small businesses can become successful in 2023 and beyond!
If you need help with your local or national SEO strategy for 2023 and beyond, reach out to Findable today. We’re a full-service digital marketing agency based in Northern Idaho. We serve all niches that need specific help to grow in the digital space.
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